Selling Your Home
Professional photo and video on every listing, paid advertising from week one, and a negotiator whose focus is your net.
A listing plan should have numbers in it
Ask three agents how they will market your house and you will hear about maximum exposure, syndication to hundreds of sites, and a commitment to going above and beyond. None of that is a plan. Syndication is automatic and every agent gets it. Exposure is a word with no number attached.
Here is what actually happens on my listings, and every item is something you can hold me to.
Professional photography and professional video, on every listing, paid for by me. Drone aerials included. Paid advertising starting the first week the house is live, continuing periodically if it has not sold rather than stopping after the opening weekend. Campaigns that have reached over 70,000 people, with the reporting to show for it.
Price is the first negotiation, not the last
Most sellers think negotiation starts when an offer arrives. It starts the day you pick a number, because that number decides who ever sees the house.
Buyers search in brackets. A house listed at $525,000 and the same house at $499,000 are two completely different searches, and the difference between them is not the money, it is how many people the listing is shown to at all.
Price too high and the first honest conversation happens after a reduction, when the days on market have already told every buyer that something is wrong. Price correctly and the conversation starts with competing offers, which is the only position where you have leverage.
I am a Master Certified Negotiation Expert. That matters at the offer stage and it matters more here.
What your net actually depends on
Your net is not the list price and it is not the sale price. It is what is left after the negotiation, the inspection response, the concessions and the costs.
Three moments decide most of it. The price position at the start. How offers are sequenced when more than one arrives. And the inspection response, which is where a surprising amount of money quietly leaves a transaction because the seller was tired and agreed to a list of repairs nobody pushed back on.
You will get my recommendation at each one, with the reasoning and the alternatives. The decision stays yours every time.
Before you list
The conversation that helps most usually happens months before anyone signs anything.
What is worth repairing and what is not, which is more often "leave it" than sellers expect. What the realistic timeline looks like for your house rather than a market-wide average. And whether selling is even the right move this year, which is a question you deserve an honest answer to from the person who would get paid either way.
If you want to understand the process without talking to an agent yet, the seller seminars are free and there is no pitch at the end.
Frequently Asked Questions
Who pays for the photography and advertising?
I do. Professional photos, video, drone aerials and the paid advertising are part of listing with me. They are not billed back to you at closing.
How do you decide what to list my house at?
Comparable sales, current competition, what is sitting unsold and why, and where your number falls against the brackets buyers actually search in. You get the number and the reasoning, not just the number.
What if I need to sell and buy at the same time?
That sequencing is its own problem and it has several solutions depending on your equity and your timeline. It is worth planning before you list rather than solving under pressure after an offer arrives.
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Ready to make your move with Chalker Properties Group?