REALTOR® · Salt Lake and Davis County, UT
Most agents list your house. I market it.
Every listing gets professional photo and video, paid advertising starts the first week, and my campaigns have reached over 70,000 people. I sell and buy across the Wasatch Front.
As seen on
Why this works
Marketing is the part most agents skip
Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.
Wide local photo
Set business.imageUrl. Landscape, 1600px or wider.
How buyers actually find you
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. Syracuse, Layton, Kaysville, Farmington and the neighborhoods inside them.
Position. Impact. Conversion.
The E.P.I.C. framework
Four pillars on every home we take. Not a checklist of things agents are supposed to do, an argument for why your home ends up being the obvious choice on the market.
Equity
Not a CMA. Where you actually stand in the data market, the negotiation market, and the buyer's mind, so you are leading the market instead of reacting to it.
Presentation
Perception creates value, so we control the narrative. Photography, video and copy engineered before anything goes public, for a buyer deciding with their thumb.
Impact
We do not just market, we dominate. Targeted campaigns that put your home in front of thousands who were not searching yet, instead of hoping the MLS does the work.
Campaign
You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.
Buying instead?
The R.E.A.L. framework
Most agents start by showing you houses. We start by getting you ready to win one, because the buyer who gets the good house is almost never the one who saw it first.
Ready
Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your money actually buys here, honestly, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. We build the search on your real criteria and give you an honest verdict on each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
The situation you are actually in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
Professional photo and video on every listing, paid advertising from week one, and a negotiator whose focus is your net
Professional photo and video on every listing, paid advertising from week one, and a negotiator whose focus is your net.
02 / DOWNSIZING
A move that is emotional before it is logistical, handled at the pace you need and with the equity protected
A move that is emotional before it is logistical, handled at the pace you need and with the equity protected.
03 / SELLING A HOME DURING DIVORCE
A certified Divorce Real Estate Professional who has worked through some of the hardest divorces, including where the two parties are not speaking directly
A certified Divorce Real Estate Professional who has worked through some of the hardest divorces, including where the two parties are not speaking directly.
04 / PROBATE AND TRUST SALES
An executor has a legal duty and usually a family with opinions
An executor has a legal duty and usually a family with opinions. Both get handled.
05 / WHAT YOUR HOME IS WORTH
An automated estimate has never seen your kitchen, your roof, or the house two streets over that sold badly
An automated estimate has never seen your kitchen, your roof, or the house two streets over that sold badly. Mine has.
06 / BUYING A HOME
Licensed as an agent and as a mortgage lender, so I understand the financing side from the inside even when your loan is somebody else's job
Licensed as an agent and as a mortgage lender, so I understand the financing side from the inside even when your loan is somebody else's job.
07 / FIRST-TIME BUYERS
A free consultation before any showings, a free seminar if you would rather not talk to an agent yet, and an app that walks you through it one step at a time
A free consultation before any showings, a free seminar if you would rather not talk to an agent yet, and an app that walks you through it one step at a time.
08 / RELOCATING TO THE AREA
Honest information about what neighborhoods are actually like, from someone who has lived along the Wasatch Front since 1992, and a process built to run remotely
Honest information about what neighborhoods are actually like, from someone who has lived along the Wasatch Front since 1992, and a process built to run remotely.
12 areas. 11 situations. One person who has done all of it before.
Where I work
Neighborhoods I know inside out
From the blog
Local market insight
The difference is what happens after the sign goes in
Every agent can put your house on the MLS. That part is not a skill, it is a login. What happens next is where the money is, and it is where most listings quietly go to sleep.
On my listings, the photography and the video are professional and I pay for them. Drone aerials are included. Paid advertising starts the first week and keeps running periodically if the house has not sold, instead of stopping after the opening weekend. My listing campaigns have reached over 70,000 people, and I bring the reporting to prove it rather than asking you to take my word for it.
I have been in real estate since 1999, licensed since 2015, and I am also a licensed mortgage lender. When a financing question comes up in the middle of your sale, you are not waiting on someone who has to be caught up first.
The sales most agents would rather not take
Plenty of sales are straightforward. A lot of mine are not, and that is deliberate.
A divorce where two people have to agree on a number. An inherited house nobody has lived in for a year and three siblings who each want something different. A relocation with a start date that will not move. A listing that already failed once with another agent.
These are the situations most agents avoid, because they take longer and they involve people who are having a hard year. I am a certified Divorce Real Estate Professional and a Master Certified Negotiation Expert, and I have worked through enough of these to know where they actually break.
If your sale is complicated, that is a reason to call me, not a reason to wait until it is simpler.
Your net is the number that matters
List price is a headline. Sale price is a milestone. Neither one is what reaches your account.
Your net is what is left after the negotiation, the repairs, the concessions and the costs, and it is decided in a series of conversations that most sellers never see happening. That is the work: the pricing position at the start, the offer sequencing in the middle, and the inspection response near the end.
You will always get my recommendation and the reasoning behind it. You will also get the alternatives and what each one costs you. The decision stays yours.
Why people move here, and stay
This is a good part of Utah to live in, and it is worth saying plainly rather than assuming everyone already knows. Mountains on one side, the lake on the other, green valleys between them, and enough outdoor recreation that most people here plan a week around it rather than a holiday.
The Salt Lake City area carries what a city that size usually cannot: the NBA's Utah Jazz, the NHL's Utah Mammoth, Major League Soccer's Real Salt Lake, the NWSL's Utah Royals, the Salt Lake Bees, and the University of Utah. Davis County to the north keeps its own towns and its own pace while sitting close enough to all of it that none of it is a production. Weber State University is just past the county line in Ogden, and Brigham Young University and Utah Valley University are south in Utah County.
I have lived along the Wasatch Front for thirty years, most of them in Salt Lake County, and I work across Salt Lake and Davis. That is not a marketing radius. It is where I actually know the streets, and where I will tell you honestly when a town is the wrong fit for what you have described.
The Wasatch Front since 1992, and I never left
I have been on the Wasatch Front since 1992. I have lived in Salt Lake County, in Utah County and in Davis County, I still own homes here, and I never left. This is not a market I expanded into last year and it is not a radius drawn on a map to make a service area look bigger.
That matters for two reasons.
If you are selling, you are not getting somebody learning the area on your listing. Three decades is enough to know how a street behaves, which blocks hold their value, and what a buyer is really weighing when they compare two houses that look identical online.
If you are moving between counties, which a lot of people here do, you get one agent for both ends of it rather than a referral and a handoff. I know what your Salt Lake house is worth and what it buys you in Davis, and those are the same conversation rather than two.
Davis County is where I have concentrated most recently, and I have closed homes across it. Salt Lake is where I have the longest history. Both are live, both are mine, and I will tell you honestly which one suits what you are trying to do.
Ways to start that are not a sales call
Not everyone who wants information is ready to hire somebody, and being treated as a lead when you asked a question is why most people avoid calling an agent at all.
Free buyer and seller seminars. No obligation and no pitch. They exist so you can understand the process before deciding anything, including who to work with.
Porchlight. My client app walks you through buying or selling one phase at a time rather than handing you a wall of checklists. It saves your progress, and the home care section stays useful for years after you move.
A home value that a person looked at. Automated estimates do not know what you did to your kitchen or what sold badly two streets over. Mine does.
Frequently Asked Questions
Which areas do you cover?
Davis County and Salt Lake County are where most of my business is, including Kaysville, Layton, Syracuse, Centerville, Farmington, Bountiful, Salt Lake City, Murray, Sandy, South Jordan and West Jordan. Beyond that I have helped people from Bear Lake to Mt Pleasant and from Coalville to Tooele, so I help people across Utah when the situation fits.
Do you work with buyers as well as sellers?
Yes, both. Buyers get their own process and their own consultation, and it is free. Being a licensed lender as well as an agent tends to matter most on the buying side, where the financing question decides what you can actually write an offer on.
What does it cost to list with you?
We put the terms in writing before anything is listed, so there are no surprises. What I will tell you plainly is that the photography, video, drone and advertising are paid for by me, not billed back to you at closing.
I might not sell for a year. Is it too early to talk?
No, and earlier is usually better. The things that raise your net tend to be decisions made months ahead, not the week before listing. A conversation now costs you nothing and does not commit you to anything.
Thinking about a move?
Let's figure out your next step together. No pressure.